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Wednesday, December 9 • 8:00am - 9:00am
KEYNOTE session – The Shifting Landscape

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A visionary, futuristic outlook for the landscape green industry – market demands, product and practice trends.

The demand for greenhouse and nursery crops, lawn and landscape services, and retailers is a derived demand that is dependent on the final demand by consumers. However, the future of the green industry is at a crossroads. On the one hand, a rosy (pardon the horticultural pun) picture can be painted. But on the other hand, there are many challenges looming. In this presentation, Charlie will pick his way among the thorny issues (economic, demographic, and otherwise) and elaborate on exactly what actions are needed to keep this industry blooming. 

avatar for Charlie Hall

Charlie Hall

Ellison Chair in International Floriculture, Texas A&M University
Dr. Charlie Hall grew up in the industry on a nursery in Western North Carolina. Although an economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture. His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for... Read More →

Wednesday December 9, 2015 8:00am - 9:00am
Ornamentals (Jr. Ballroom D)

Attendees (3)